I wonder if all those people who bought SUVs are now thinking to themselves, "Screw image, I'm freaking bleeding money on gas!" Gas, atleast here in the Silicon Valley is soaring past $2 and there is no stopping anytime soon now that our war-mongering President may just get his little war in Iraq. Maybe those people who so easily bought a gas-guzzling SUV should have listened to the Sprite commercials: "Image is nothing, Thirst is everything."