Ouch, Apple hits Sony hard with this new ad that simply reads "Hello, iPod. Goodbye, MD". And I must agree, iPod rules when it comes to portable digital audio. The iPod makes taking music with me so much easier than this whole "check-in/check-out" crap that Sony puts me through to make an MD. Sony better wake up to the reality that they maybe losing the portable audio market if they keep up their antics -- I know it's hard for Sony because they also sell content and they have to make hardware that protects the content. But how far can that go when others are making hardware that is first much better and second allows people to copy that content anyways?