Ford is trying the "commercial movie" thing now. It is a direct copy of the BMW Films school of captivating commercials, except for one thing: The Ford mini-feature "The Donation" sucked. Whereas the BMW Films movies had top-notch directors and big name stars, the Ford movie had nothing. The movie was boring, silly and totally uninteresting. It felt like a cheezy fake Rolex, Ford should invest more money into actually making the movie if they want it to be memorable. As it stands, it is a bit memorable as a stupid knock-off.