Acknowledge And Make It Bigger!

october 28, 2005

If you don't want people to find out about something rather small, then don't go on the offensive about it. See, I bet people would have never been aware that there is a new documentary named WAL-MART: The High Cost of Low Price being released next week (I did because an anonymous person commented about it in one of my previous positings). The website for the film describes it as:

WAL-MART: The High Cost of Low Price takes you behind the glitz and into the real lives of workers and their families, business owners and their communities, in an extraordinary journey that will challenge the way you think, feel... and shop.
See, I doubt many people would have actually gone out of their way to see this film. But, now that the Wal-Mart PR group is out attacking the film and the producer/director Robert Greenwald, I think that people will have their curiosity piqued. Strange to think that a big company like Wal-Mart would spend so much money (how much? Well, Wal-Mart has produced their own propaganda film with a "different" story) to defend itself against this movie -- especially since Wal-Mart has only seen the trailers and not even the film. With the sort of publicity that this Wal-Mart offensive against the film and Greenwald is producing it gives the film promotion and credibility. This publicity leaves people to wonder why Wal-Mart is afraid of the film. It leaves people to wonder why Wal-Mart doesn't want you to see the film and why Wal-Mart would spend money to produce an opposing film. Before this publicity, the film going into limited release (look at its release schedule). But, with all this news about Wal-Mart going on the offensive, curious people will want to see the movie. Anti-Wal-Mart people will start to post about it on their blogs. People will talk about the film. And perhaps the film will get a wider release than it originally would have. All of this offensive stuff from Wal-Mart will backfire and explode in their face. People will now go see this small film that would have otherwise gotten little to no media attention. Why is Wal-Mart so afraid of the film? What is the Wal-Mart PR machine thinking by giving this film so much credibility? Anyways, spread the word for people to see the movie WAL-MART: The High Cost of Low Price.

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