As Cool As A Rotary Phone

I was over at att.com looking at my bill online when I noticed their AT&T Blueroom. It is some sort of "hip" entertainment hub. It has music, Hollywood, gaming, and other stuff there. Of course, when I saw the site and the associated AT&T brand name, it made me giggle -- and then I surfed away. "SBC" was not cool, why would they take the name "AT&T"? By taking the name "AT&T", the company image just got shoved back into the days of Alexander Graham Bell. No matter what you tack onto the end of "AT&T", it still won't be cool. AT&T is as cool as a rotary phone.