If you're a regular reader, you won't notice any ads on ultramookie.com because I only show them to people who arrive via major search engines (aol, ask, google, msn, and yahoo). Only recently have I started tracking just how well each group of searchers perform. Now that I have some data, it is really interesting to see which search engines attract the "click monkeys". The industry average click-through-rate is around 1%. Google and AOL users hover around that average. Yahoo! users seem to click more. What is surprising is the CTR of MSN and Ask users: They are freaking click monkeys -- especially the MSN users. MSN users are by far worth more per million clicks than any other users: 8% CTR with a $26.86 eCPM, that is fantastic.
| Channel | Page CTR | Page eCPM |
| 1.13% | 2.32 | |
| yahoo | 2.89% | 7.19 |
| msn | 8.02% | 26.86 |
| ask | 5.66% | 8.21 |
| aol | 1.19% | 2.1 |
| Totals | 1.38% | 3.03 |
Please, MSN users, come to my site more through the MSN search engine. (Jeremy shows quite a different picture with his tracking, but I'm sure this is all due to the different types of audiences we are attracting).